Olipop

This Olipop campaign targeted Millennial and Gen Z soda drinkers who love the taste of traditional soda but want something that actually aligns with their health goals. The work highlighted Olipop’s blend of bold, nostalgic fruit flavors and its science-backed benefits, emphasizing that great taste and wellness can coexist in a single can. By showcasing the real fruits, prebiotics, and botanicals inside each flavor, the campaign presented Olipop as a modern, feel-good alternative to everyday sodas.

Collaborators: Boden Hammett, Matthew McCormick