Pringles Mingles

This Pringles Mingles campaign was developed during the product’s spring 2025 launch, centered around the idea that “Just one isn’t enough” to highlight its dual-flavor profile. The work targeted Zillennials, young consumers who multitask constantly and snack the same way, by emphasizing a flavor experience designed to keep them reaching for more. This project included full market research, audience insights, and creative brief development to ensure the launch resonated with this fast-moving demographic.

Collaborators: Lauren Blythe, Sophia Pyka, Sam Hueser, Nick Abel