imagination fuels invention.
This Blick Art Materials campaign targets parents of children ages 5–12 who value creativity as an essential part of their child’s growth, positioning Blick as the trusted partner in turning imaginative ideas into real creations. Centered on the insight that every invention starts as a child’s once “wild” idea, the concept celebrates playful, kid-like creativity while reinforcing Blick’s credibility and quality.
Collaborators: Jessie Larson and Michaela Brown
This print ad will be placed in popular parenting and lifestyle magazines, using a sense of cuteness and innocence to appeal to parents.
This alternate print ad will appear in popular parenting and lifestyle magazines.
Transit
These transit ads target people on the go, using a colorful, childlike design that naturally fits into their surroundings and grabs attention.
billboard (ooh)
This billboard will be placed along busy roads in family-friendly areas to capture attention quickly and appeals to both parents and kids on the go.
online contest
These transit ads target people on the go, using a colorful, childlike design that naturally fits into their surroundings and grabs attention.