Thermacell
This Thermacell campaign was created for busy families—especially parents juggling endless tasks—who want reliable mosquito protection without adding another chore to their routine. Each piece highlights the everyday chaos of family life and reinforces the appeal of a solution that works automatically, without sprays, smells, or sticky mess. By connecting Thermacell’s simplicity to real moments of overload, the campaign positions it as one small thing parents can finally stop worrying about.
Collaborators: Boden Hammett and Matthew McCormick