The cade

This campaign for The Cade, a bar in Bloomington that features classic and modern arcade games, was created to attract more college students and increase overall foot traffic. The messaging focused on college men who already enjoy gaming with their friends, positioning The Cade as the natural place to take that shared hobby from the dorm room to a full night out. By emphasizing the combination of drinks, competition, and nostalgia, the campaign highlighted The Cade as an easy go-to spot for group hangouts and weekend plans.