Victorinox
This Victorinox campaign was developed to position the Classic 8” Chef’s Knife as a smart first investment for young adults building confidence in their kitchens. Targeting consumers ages 20–30 who are establishing their own spaces and learning to cook, the work focused on highlighting reliable performance and clean, consistent cuts at an accessible price point. The creative strategy subtly incorporated Swiss culture and reputation by emphasizing precision, engineering excellence, and craftsmanship as signals of trust and quality. This project included audience research and message development to frame the knife as a foundational tool for building a capable, impressive kitchen setup.
Collaborators: Mauricio Brito and Harley Babbitt
This magazine ad is designed for lifestyle publications, appealing to young adults who are beginning to shape their lives and invest in reliable, high-quality tools for their kitchens.
This billboard is placed along suburban roads and highways to catch the attention of nearby residents and commuters.
These transit ads are placed in urban areas where people with fast-paced lifestyles will encounter them during their commute and throughout their daily routines.
This elevator ad aims to catch the attention of people passing through by using the opening elevator doors to demonstrate the knife’s sharpness in a simple, visual way.