Mike’s hot Honey
This Mike’s Hot Honey campaign targets young adults drawn to bold flavors and late-night food culture, positioning the brand as the sweet heat that reliably upgrades everyday meals. Using humor and familiar social moments, the concept personifies “Mike” as the one who always shows up. Executions across social, transit, and out-of-home placements highlight the product’s versatility and strong brand reputation.
Collaborators: Jessie Larson and Michaela Brown
This magazine ad appeals to young people who know the feeling of instability, who yearn for something consistent.
These transit ads target people moving through busy urban areas, using familiar, annoying moments to position Mike’s Hot Honey as the reliable addition that improves any meal.
These transit ads target people moving through busy urban areas, using familiar, annoying moments to position Mike’s Hot Honey as the reliable addition that improves any meal.
These Instagram ads capture attention by mimicking familiar phone notifications and texts from a guy, using humor around modern dating culture to position Mike’s Hot Honey as the one that actually shows up.
These Mike’s Hot Honey packets can be distributed at bars and late-night food spots, giving people an easy way to try the product alongside the foods they’re already eating.